Uganda Advertising Association, Uganda Marketers Society, And Loeries Join Forces For The2nd Annual Silverback Awards Celebrating Excellence In Marketing And AdvertisingUganda


The Uganda Advertising Association (UAA), Uganda Marketers Society (UMS), and The Loeries
Awards Company, a non-profit company administering awards for the brand communications
industry, in Africa and the Middle East are excited to announce their collaborative partnership for
the upcoming 2nd Annual SilverBack Awards, set to take place on 18th November in Kampala.
The SilverBack Awards, established as a prestigious platform to recognize and honor outstanding
achievements in the realm of marketing and advertising, has garnered significant attention and
acclaim since its inception. Building on the success of the inaugural edition, the collaboration
between UAA, UMS, and Loeries promises an even grander celebration of creativity, innovation,
and excellence in the industry.
Speaking at the virtual partnership launch event, Frank Muthusi, Chairman of the Uganda
Advertising Association said; “We are very excited to partner with Loeries and UMS. This year’s
awards will be grander with more advertising, marketing, and Public Relations categories catered
for. Loeries will provide us with a world class judging platform, give us guidance and assist in the
judging process hence setting the standards for the Silverback Awards even higher”.
David Balikudembe, President of the Uganda Marketers Society noted the importance of
collaborative efforts to grow the professional standards of the industry saying,
“The participation of the Uganda Marketers Society in this joint awards exercise with our sister
body, in addition to enhancing industry credibility and recognition, holds immense significance
for the marketing community. The collaborative approach fosters a culture of innovation,
interdisciplinary collaboration, and professional growth, ultimately elevating the status of
marketing as a strategic driver of business success across diverse sectors. By celebrating
excellence and creativity within a broader context, such initiatives empower marketers to
transcend conventional boundaries and make a lasting impact on both their organizations and the
industries they serve.”
The 2nd Annual SilverBack Awards will serve as a platform to commend exceptional campaigns,
outstanding professionals, and forward-thinking organizations that have pushed the boundaries of
creativity and effectiveness. The awards ceremony will feature various categories spanning across
print, digital, television, radio, and integrated campaigns, providing an inclusive representation of
the diverse talent and strategies within the industry.

Preetesh Sewraj, C.E.O Loeries affirmed the platform’s partnership saying,
“We are so excited to bring a global level standard to the Silverback Awards which are already an
amazing platform to recognise some of the best marketers and creatives from across Uganda and
now we are here to help, assist and facilitate this work to ensure that the judging process and the
governance around this is at the highest level itself. We are excited to see all the amazing entries
and all the amazing work from across Uganda coming in to the Silverback Awards this year.”

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